Leading product in enterprise is different. Every "no" is more valuable when "yes" is cheap. AI makes trying things almost free, which means the bottleneck becomes deciding what to try. The PM who clearly articulates why we're NOT doing something is more valuable than the PM who generates more options.

The skill shift: from idea generation to constraint definition. Not "here's 10 things we could do" but "here are the 2 directions that fit our actual constraints, and here's why." Organizations drowning in AI-generated possibilities need PMs who can define the box those possibilities must fit in.

Clear constraints create better work than unlimited options.